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Practical Guide: How to Choose Paper for Packaging Boxes? A Comprehensive Comparison of White Cardstock, Kraft Paper, and Specialty Papers

Practical Guide: How to Choose Paper for Packaging Boxes? A Comprehensive Comparison of White Cardstock, Kraft Paper, and Specialty Papers
24 Mar, 2026

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White Cardboard:

Features: Smooth, white surface with excellent color reproduction in printing.

Applications:

High-end gift boxes for cosmetics, jewelry, electronics, and other products requiring exquisite printing.

Recommendation: We recommend a weight of 300g–400gsm; best results are achieved when combined with foil stamping or UV coating.

Kraft Paper:

Features: Highly durable, with a natural vintage texture and strong eco-friendly attributes; no lamination required.

Applications:

Food and baked goods, coffee packaging, handmade crafts, and e-commerce shipping boxes.

Recommendation: Ideal for minimalist styles; direct spot color printing or embossing techniques offer a low-cost yet sophisticated look.

Specialty Paper:

Features:

Unique textures (e.g., fabric, leather, pearlescent) and rich tactile sensations.

Applications:

Luxury goods, premium spirits, limited-edition gifts.

Recommendation:

Due to the paper’s inherent color or texture, full-area four-color printing is generally not recommended; it is better suited for logo embossing or spot finishing.

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